What You Need To Know About The Effect Of Google’s SSL Update On Your Website
HTTP stands for HyperText Transfer Protocol. This protocol is a set of rules that governs the World Wide Web as we know it. When this protocol was first designed, nobody understood or realized the potential of the Internet. It was supposed to be a space meant for technology nerds and nobody thought it would become so important for everyone in the modern world. Since nobody thought that people would be making payments on Internet, the security aspect was never thought of. In the early days, the Internet was a place where you would go to find information and have a laugh or two about something.
It wouldn’t be wrong to say that most people in the modern world depend on the Internet in some form or other for their day-to-day lives. Millions of transactions are done online each day. People not only check their bank balances but also buy things online and they share a lot of personal and sensitive information online on a regular basis.
The HTTP protocol is designed to be simple and it does not provide any kind of security. Due to the simple design of this protocol as well as the other rules that govern Internet traffic, anybody can listen to the conversation between a web server and a web client such as a browser.
Since people use credit cards, debit cards as well as various other modes of online payments on various websites, it is important to secure the connection between the web server and web browser in order to make sure nobody can listen in to this sensitive information. If anybody gets their hands on this information, it can lead to identity theft and a whole host of other problems. This is the reason standards dictates banks as well as other websites that take payments on their website to enable SSL. SSL stands for Secure Sockets Layer.
In simple terms, the presence of an SSL certificate on a website encrypts the communication between a web browser and the web server. Encryption of this traffic means that nobody can listen in to the data being exchanged between a web server and a web client.
Google is one of the biggest technology companies in the world and there is no denying the fact that Google is a trendsetter when it comes to the Internet. Most consumers use one or more services of Google in various forms. Many research studies have also concluded that more than 90% consumers use a search engine before they spend money on a product or service.
In 2014, Google announced that adding SSL to a website will give that website a minor ranking boost as compared to other websites without the SSL certificate. In other words, this was the initial step in Google’s goal to make the Internet secure. While Google specified that it is a very lightweight signal but it is still a competitive advantage and only a slight competitive advantage is needed in order to stay ahead in the search engine rankings if all other factors remain same.
At the time of this announcement, Google has stated that it is their goal to make all website owners switch to HTTPS from HTTP in order to make the Internet more secure. This announcement has led to a huge interest in SSL and many Webmasters converted their website from HTTP to HTTPS after Google’s announcement. However, things were not going as fast as Google had hoped for and recently, it has dropped another bombshell on the Webmasters.
Google has announced that any website that contains forms will be marked as “Not Secure” if they do not have an SSL certificate. This warning will show up on the address bar on Google Chrome only. While potential visitors will still be able to use the website, the presence of “Not Secure” in the address bar is likely to deter consumers away from any website that does not have an SSL certificate but has web forms.
Overall, you should buy an SSL certificate and get it installed on your website today. It will not only help you with the Google update but will also add to your trustworthiness in the eyes of potential consumers.
What Does Google’s SSL Update Mean for Your Website Going Into 2018?
If you want to know what this SSL update means for your website, consider the fact that this change is going to affect all the users that use Chrome browser. Keep in mind that almost 64% of desktop users and 50% of mobile users use Chrome browser. That’s not all.
All the other major browsers including Firefox, Safari, as well as Microsoft Edge, will also roll out something similar in 2018. In other words, all the major browsers in the world expect a website with forms to have an SSL certificate. If there is no SSL certificate on the website, there will be a very clear warning in the address bar and that will keep potential consumers away from the website.
In simple terms, it means that you need to have an SSL certificate on your website if you want to keep attracting potential customers to your website. Google Chrome is only the beginning and as mentioned above, all the major browsers are expected to roll out a similar update in the coming year. Therefore, it’s better to go ahead with installation of SSL certificate now instead of losing out on potential customers.
What Is An SSL Certificate?
If you do not understand anything about SSL, you are not alone. Webmasters are not expected to understand the technology behind SSL. However, you should understand that it is a certificate that encrypts the communication between a web browser and a Web server.
As mentioned above, it makes the data exchange between a client and a host private. It’s an industry standard and millions of online websites already use SSL for protecting their online transactions. Presence of an SSL certificate on a website is marked by HTTPS protocol in the address bar.
If you visit a website that has an SSL certificate installed, you should notice HTTPS in the address bar. In addition to HTTPS, most browsers also display a padlock icon in the address bar to signal the presence of SSL on the website.
Benefits of SSL Certificate Installation
It may seem that Google is forcing the hand of Webmasters to install SSL certificates on their website but there are several other important benefits of having SSL security on your website. Since so much personal information is shared over the Internet, it is important to keep that data secure and this current Google update is focused on making the Internet safer for all the users. Here is a list of some of the major benefits of SSL installation on your website.
As mentioned above, one of the biggest benefits is that it encrypts the connection between a Web server and a web client. Since the browser displays the padlock icon and displays HTTPS instead of HTTP, it lets the visitors know that your website is secure and has proper encryption in place. Since there is a lot of hype in the media regarding sharing of personal information online, consumers these days expect the websites they visit to be secure. Presence of an SSL certificate on your website will make them trust you more. They will also know that it is the website they want to visit and not some imitation.
There is no denying the fact that there is extreme competition in almost all the business verticals. Businesses are finding it difficult to stand apart from their competitors. An SSL certificate is a way for you to become more trustworthy in the eyes of potential customers.
With an SSL certificate, you are also allowed to display certain symbols associated with trust online on your website. This will make your website more trustworthy in the eyes of the consumers. In simple terms, it can be said that an SSL certificate adds to your brand.
How to Get an SSL Certificate?
As far as getting an SSL certificate for your website is concerned, it is extremely easy. It is important for you to know that there are many different types of SSL certificates with the major difference being the level of scrutiny done by the certificate issuer. If you are just collecting some personal information on your website that does not include any kind of financial information, it’s fine to opt for a cheap SSL certificate.
These SSL certificates are sold at a very low price by various sellers online. In fact, many domain name sellers also sell SSL certificates alongside the domain names at a very low annual price. In fact, there are also some free services that issue SSL certificate for free.
As far as installation of the certificate is concerned, there are several guides available online that can help you with the process. In case you do not want to install the certificate on your own, you may ask for help from your web hosting provider. You also have the option of hiring a freelancer to install the SSL certificate on your website. The process is extremely easy and does not take long.